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WFFC Announces 2016 Annual Gala Honoree

Elizabeth Arden’s Tamara Steele is named

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By: Jamie Matusow

Editor-in-Chief

Women in Flavor and Fragrance Commerce, Inc. has announced that Tamara Steele, senior vice president, US Prestige Beauty Group at Elizabeth Arden, will be honored at the 34th WFFC Annual Gala on November 3, 2016, at the Westmount Country Club in Woodland Park, New Jersey.
 
Under Steele’s leadership, her team is responsible for the commercial execution and marketing for the Elizabeth Arden brand (Skincare, Color and Fragrance) and for Designer Fragrances (Juicy Couture, John Varvatos, White Diamonds Elizabeth Taylor, and Wildfox) in the US Prestige market, including brick and mortar, e-commerce and direct-to-consumer channels.
 
Steele joined Elizabeth Arden in 1997 as Regional Manager for the New York area, and has since held a number of sales and marketing positions within the company.  In Global Fragrance Marketing, she collaborated with fragrance partners and the Elizabeth Arden team to develop award-winning fragrance concepts for the Elizabeth Arden brand as well as celebrity fragrance brands, most notably Elizabeth Taylor and Britney Spears.
 
Previously, she spent 10 years working at Unilever Canada.

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